Mahindra’s Big Bolero – Now In Action!

he-Big-Bolero_Mahindra1Bolero has been one of the most popular vehicles for M&M for about a decade. There has been a lot of buzz since Mahindra first spoke about the variant Big Bolero – the Supreme Workhorse.

After much anticipation, Mahindra and Mahindra has launched the All New Big Bolero Pik-up, priced at Rs.6.15 lakh. The Big Bolero, while still retaining the core values of the original Bolero, is said to increase the benchmark by a great extent in this category.

Speaking at the launch, Pravin Shah, President and Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, “Being the leader in the pick-up segment for over a decade, we have made our systems and processes robust to understand and address the evolving needs of our customers. In fact, we keep introducing new products and technologies at regular intervals to enable our customers to . The launch of the Big Bolero Pik-up with superior value proposition is a veritable step towards this direction. With this launch, we have further upgraded our pick-up range to offer best-in-class value and efficiency to the customers.”

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The Big Bolero Pik-up has various best-in-class features, making it a solid value proposition for probable customers. The Big Bolero Pik-up also has an ergonomically designed cabin, elegant interiors, and power steering as a common feature across all variants, making it a perfect choice for customers.

It also boasts of a better paint quality, all thanks to the (Cathodic Electro Deposition) paint technology at Mahindra’s Kandivali plant. This helps to greatly improve corrosion resistance, paint finish and gloss – which makes Big Bolero definitely big on style!

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Big Bolero will have a leading cargo body length of 9 feet, a payload capacity of 1500 kgs, a comfortable spacious cabin and is considerably low on maintenance.

Apart from the 1,250 Kg and 1,500 Kg variants, the Big Bolero Pik-up will also be offered in Cowl Body chassis variant which will allow customers to build the Cargo Body as per their needs and applications. Bolero Pik-up will also be offered with a three-year, unlimited kilometres, warranty on the BS3 variant, whereas the BS4 version gets a one-year unlimited kilometres warranty.

Being one of the leading players in the utility vehicle range, Big Bolero is yet another game changer in Mahindra’s collection!

Want to know more about Big Bolero? Check – http://www.mahindraboleropickup.com

 

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